![]() ![]() ![]() Yet despite the rising interest in craft beers - the industry has grown by 500 percent in the past decade in large part thanks to the explosion of microbreweries - Natty Light’s strategy of selling beer that tastes even less like beer appears to be working. ![]() More significantly, Naturdays tastes better than Natty Light, at least for those who like their beers to taste a little less like beer and more like strawberry lemonade. Yes, Naturdays already has a presence at Nascar. Like Natty Light, it has low alcohol by volume (ABV) at 4.2 percent and marginally more calories (132 per 12-ounce can compared to Natty Light’s 95). That resulting product is Naturdays, a strawberry lemonade-flavored light lager that comes in a shockingly gorgeous can, composed of a pink-yellow gradient and decorated with tiny flamingos (an homage to pool floats and swim trunks, Blake tells me). We wanted to launch this new product to hit on that big barrier.” “Obviously, price isn’t really a barrier to Natty, but flavor was the interesting one. “Two of the reasons why people are turning away from beer that really jumped out to us were price and flavor,” says Daniel Blake, senior director of value brands at Anheuser-Busch. Even though total beer sales rose in 2018, that money is being spent less often at places like gas stations, pharmacies, and grocery stores - in other words, the kinds of places one might expect to pick up a 24-pack of Natty Light.įor a brand owned by the biggest brewery in the world, this was concerning, and made more so by the fact that Anheuser-Busch InBev’s market research showed that if people don’t drink beer when they’re between the ages of 21 and 25, they probably aren’t ever going to start. Those hit the hardest? Domestic brands like Budweiser, Miller Light, and Coors Light, whose sales in 2018 declined 4.2 percent to about $12.6 billion. Even on the beeriest day of the year, Super Bowl Sunday, in 2016 one Harris poll reported that 20 percent of young drinkers would rather drink wine and another 20 percent would rather sip liquor. Between 20, beer lost 10 percent of its market share to wine and liquor. The problem was the same as the one faced by pretty much anyone in the business of selling beer in the latter half of the 2010s: Young people aren’t drinking as much of it as they used to. The problem was not, as one might suspect, with the product itself - the watery pilsner most commonly used as a punchline in lazy jokes about disgusting frat houses and which currently rates as “awful” nevertheless remains one of the 10 most-sold brews in America. For more information, visit, and refresh your perspective on Instagram or on Twitter.Natty Light had a problem. All-new Corona Refresca MÁS is available in Mango Citrus and comes in 24-ounce, single-serve cans (MSRP $3.49).Ĭorona Refresca and Corona Refresca MÁS invite drinkers to live by their own rules. It’s available in a 12-can variety pack with four 12-ounce slim cans of each flavor and 4.5% ABV (MSRP $15.99). “These offerings are yet another nod to the brand’s proud Mexican roots, serving as an opportunity to put a signature Corona spin on the classic agua fresca.”Ĭorona Refresca is available in three bold, bright, tropical, lime-infused flavors: Coconut Lime, Guava Lime and Passionfruit Lime. “Both Corona Refresca and MÁS demonstrate our ability to bring innovative options to new, flavor-seeking consumers while delivering the relaxed Corona lifestyle people have come to know and love,” said Ann Legan, vice president of brand marketing, Corona. Both Refresca and MÁS are projected to contribute to Corona’s overall brand growth within the flavored malt beverage category. Following a brief pause in production in 2020, Refresca triumphantly returns to shelves and delivery services nationwide accompanied by the all-new Corona Refresca MÁS, a bigger, bolder offering that provides an amplified sensory experience. Launched in 2019, Corona Refresca quickly earned favor among drinkers. For this relaunch moment, Corona Refresca will be available in a 12-can variety pack and will introduce new Corona Refresca MÁS, a bigger, bolder 24-ounce single-serve can option available in Mango Citrus with an ABV of 8%. The iconic brand’s first premium, flavorful, tropical cocktail returns to shelves nationwide accompanied by a bigger, bolder single-serve offeringĬHICAGO, Ma(GLOBE NEWSWIRE) - The Corona family celebrates the return of Corona Refresca, the iconic brand’s first premium, flavorful, tropical cocktail that delivers the fruit-forward flavors of the tropics, inviting people to live “La Vida Sabrosa,” or the flavorful life. ![]()
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